By: Kathy Kent Toney, CEO & Founder of Kent Solutions There's nothing more disheartening in sales than watching a once-promising lead turn frigid before you can close the deal. You've invested precious time and resources filling your pipeline, only for opportunities to slip away like melting ice. But what if you could reanimate those frozen prospects and squeeze new revenue from your lead database? That's the power of automated lead recycling through strategic nurture campaigns. Check out these steps to help you heat up those dormant leads: 1. Separating the Hibernating from the Extinct Not every cold lead is worth reviving. The first step is to sift out the highest-potential prospects that have gone quiet versus those that were never fit. Implement lead scoring to pinpoint the "hibernating bears" based on their level of engagement, demographic criteria, and behavioral data. These are the dormant leads most deserving of your reanimation efforts. 2. Diagnose the Cause of Cryostasis For the promising yet currently comatose leads, it's critical to understand what caused them to freeze up in the first place. Was there a lapse in communication? Did a competitor swoop in with a better offer? Dig into their historical activity and communication logs to identify where the disconnect occurred so you can strategically rekindle their interest. 3. Construct Your Targeted Wake-Up Campaigns Leveraging the insights gleaned from your diagnosis, you can now build automated "wake-up" campaigns tailored to each lead's unique circumstances and needs. Use rich data like previous engagement, content consumption patterns, and demographic traits to hyper-personalize your messaging for maximum relevance. Intelligently stagger your touchpoints based on the predicted level of engagement. 4. Continuous Monitoring and Optimization Hitting "send" on your nurture flows is just the first step. Closely monitor metrics like email openings, link clicks, and lead scores to identify which reanimation segments respond positively and which remain on ice. Focus on the high-performing campaigns while tweaking or recreating the underperformers. Continuous optimization based on real-time feedback is crucial. You can breathe new life into cold leads through strategic, data-driven nurture campaigns powered by intelligent automation. Don't let those once-promising opportunities stay in a deep freeze—systematically revive them into a piping-hot sales pipeline! # # # Speaking of reviving cold leads, we have a perfect solution for you! We can design an SMS or email reactivation campaign to fit your needs. We guarantee the results, or you will receive a full refund. Are you intrigued? Schedule a strategy call with us to get started!
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By: Kathy Kent Toney, CEO & Founder of Kent Solutions Let's face it: every second counts in the fast-paced world of sales. With leads pouring in from various channels, ensuring they reach the right salespeople at the right time can be a logistical nightmare. But what if we told you there's a way to streamline this process, eliminating bottlenecks and maximizing conversion potential? Sometimes it can be as difficult as hitting a bullseye on a dart board! Say hello to automated lead routing – the secret sauce for optimizing distribution efficiency: 1. Defining Criteria for Lead Qualification The journey of automated lead routing begins with the establishment of clear criteria for lead qualification. By setting parameters such as geographic location, industry, product interest, or lead score, you can ensure that each lead is precisely categorized and directed to the most suitable sales representative. This targeted approach eradicates the need for guesswork and ensures that your team's time and resources are focused on the most promising opportunities. 2. Lead Scoring and Prioritization Automated lead routing is not just about basic qualification – it's about identifying the most valuable leads. This is where lead scoring comes in. Automated lead scoring algorithms can analyze various factors, such as website activity, content engagement, and demographic data, to assign a score that reflects the lead's likelihood to convert. This score can then be used to dynamically route leads to the appropriate sales team members, ensuring that your top prospects receive immediate attention and significantly increasing the chances of conversion. 3. Intelligent Lead Distribution Once leads are qualified and scored, the next step is distributing them efficiently among your sales team. Automated lead routing systems can leverage intelligent algorithms and machine learning to optimize distribution based on workload, skill sets, and historical performance. Doing so ensures that leads are assigned to the best-suited sales representatives, maximizing the chances of successful conversions and preventing opportunities from slipping through the cracks. 4. Analytics and Continuous Optimization Automated lead routing isn't a set-it-and-forget-it solution. To truly maximize its potential, you need to continuously monitor and optimize your processes. Built-in analytics and reporting capabilities allow you to track key metrics such as lead response times, conversion rates, and sales rep performance. Armed with these insights, you can identify bottlenecks, fine-tune your criteria, and continuously refine your lead routing strategies for optimal results, ensuring your processes remain agile and adaptable. By embracing automated lead routing, you're not just streamlining a process – you're gaining a strategic advantage that can propel your sales team to new heights of efficiency and success. From ensuring that the suitable leads reach the right people at the right time to driving increased conversions and accelerated revenue growth, automated lead routing is a game-changer that should be at the core of your sales strategy. # # # Are you wondering if your CRM is doing all it was intended to do? Well, I have a new freebie, The Ultimate CRM Health Check, that will help you find out! With this tool, you’ll discover the areas you can improve and even the areas where you are doing great! Click the button below to download our free assessment!
By: Kathy Kent Toney, CEO & Founder of Kent Business Solutions Let's be honest: Sales teams feel stretched thin these days, juggling multiple tasks and hustling to meet those ever-looming quotas. With so many balls in the air, it's no wonder that inefficiencies and bottlenecks can easily creep into your sales processes. But what if we told you there's a secret weapon to streamlining your workflows and boosting productivity? Enter workflow automation – the game-changer about to transform how you sell. 1. Lead Qualification and Assignment In the fast-paced world of sales, time is money. Workflow automation revolutionizes lead qualification and assignment, ensuring opportunities land in the right hands at the right time. Seamless lead routing based on predefined criteria, like location or industry, means your reps can focus on engaging the most promising prospects. 2. Task Automation and Reminders Staying on top of follow-ups and administrative tasks can be a juggling act – until workflow automation takes the reins. By automating routine tasks and setting reminders, you'll ensure no critical step falls through the cracks. From scheduling calls to updating your CRM, automation handles the legwork, freeing your team to close deals. 3. Approval Workflows Sales processes often involve multiple stakeholders and approval stages. Workflow automation streamlines this intricate dance, ensuring proposals and contracts flow smoothly through necessary channels. No more endless back-and-forth or bottlenecks – automated approval workflows keep everything moving forward seamlessly. 4. Analytics and Reporting Data is king, but compiling and analyzing metrics can be a headache. Workflow automation empowers you to track KPIs seamlessly, providing real-time insights into your sales processes. From conversion rates to deal cycle times, you'll have invaluable data at your fingertips for data-driven decision-making. 5. Scalability and Consistency As your business grows, so do process complexities. Workflow automation ensures operations scale seamlessly, maintaining consistency and adherence to best practices. Whether onboarding new reps or expanding markets, automated workflows ensure standardized processes, reducing human error and delivering a consistent customer experience. By embracing workflow automation, you're not just streamlining your sales processes – you're empowering your team to work smarter, not harder. Say goodbye to inefficiencies and hello to a future where your sales operations run like a well-choreographed dance, propelling your business to new heights of success and profitability. # # # Are you looking to up your automation game? Then check out Workestrate. It does all of the above functions but so much more!
Are you intrigued? Then, download our Workestrate Fact Sheet. It will explain all the benefits of this customer acquisition system that will elevate your sales and marketing efforts!
By: Kathy Kent Toney, CEO & Founder of Kent Solutions Are you tired of drowning in spreadsheets and manual data entry for customer metrics? Say goodbye to reporting woes with Automated CRM Reporting – your solution for effortless, insightful customer insights. Imagine bidding farewell to mind-numbing tasks and embracing streamlined CRM processes. Welcome to a world where technology meets business demands, offering unparalleled efficiency and customer analytics that'll leave colleagues envious. No more hunting across systems or deciphering complex charts – just pure, unadulterated customer metrics at your fingertips! 1. Consolidated Customer Data Consolidate customer information from various sources into a unified profile to gain a 360-degree view. With a complete picture of each customer's journey, touchpoints, and interactions across sales, marketing, and support, you'll deeply understand their unique needs and preferences. This holistic view enables tailored, personalized engagement strategies that resonate. 2. Visual Journey Mapping Go beyond static reports with intuitive visualizations that map customers' paths through your sales funnel. Engaging visuals highlight key milestones, touchpoints, and potential roadblocks. These visual representations empower you to identify areas for optimization and drive improvements to the overall customer experience. 3. Automated Lead Scoring Stop guessing and start prioritizing with automated lead scoring. Leverage advanced algorithms to intelligently score and prioritize leads based on customizable criteria like engagement levels, demographic data, or behavior patterns. This data-driven prioritization ensures your sales team focuses their efforts on the most promising prospects, boosting productivity and accelerating revenue growth. 4. Campaign Performance Tracking Measuring campaign success is crucial for marketing ROI. Automated CRM Reporting provides detailed performance metrics, including lead generation, conversion rates, and revenue attribution. With this data at your fingertips, you can quickly identify high-performing campaigns to double down on and adjust underperforming ones based on insights – enabling data-driven decisions to optimize your marketing strategies. 5. Predictive Analytics Gain an unbeatable competitive edge through the power of predictive analytics. These advanced solutions analyze historical customer data to forecast future behaviors, trends, and lucrative opportunities. Proactively identify potential churn risks, cross-selling prospects, and revenue projections – empowering you to stay one step ahead of the curve. Don't settle for manual reporting headaches. Embrace Automated CRM Reporting to equip your organization with powerful customer insights for driving sustainable growth, optimizing relationships, and outpacing the competition. Revolutionize your CRM strategy with effortless, insightful metrics today. # # # Unlocking the full potential of your CRM system can be a game-changer for your business. But where do you start? I’ve got you covered! Join me for a complimentary 15-minute CRM strategy call, where I will guide you through optimizing your customer relationship management approach. Whether you're looking to streamline processes, enhance customer experiences, or drive growth, this personalized consultation will provide valuable insights and a tailored roadmap. Don't miss this opportunity to take your CRM game to the next level – book your call today!
By: Kathy Kent Toney, CEO & Founder of Kent Solutions Imagine having a crystal ball that could reveal invaluable insights about your customers – their preferences, behaviors, and demographics. Well, in the world of data-driven business, that crystal ball exists in the form of Automated Data Enrichment. This powerful technology can transform your Customer Relationship Management (CRM) system from a mere repository of information into a strategic goldmine, unlocking new opportunities for growth and customer engagement. Automated Data Enrichment is the process of supplementing and enhancing the existing data in your CRM system with additional information from third-party sources. By leveraging advanced algorithms and integrations, this technology can automatically fill in missing fields, verify and correct existing data, and append new insights to your customer records. Here are the key benefits of Automated Data Enrichment: 1. Improved Data Quality One of the primary advantages of Automated Data Enrichment is the significant improvement in data quality. By verifying and correcting inaccurate or incomplete information, your CRM becomes a reliable source of truth for your organization. This aspect enhances operational efficiency and ensures that your teams work with accurate and up-to-date information. 2. Enhanced Customer Insights Automated Data Enrichment goes beyond simply filling in missing fields. It can also provide valuable insights into customers' preferences, behaviors, and demographics. By appending this additional information to your customer records, you better understand your target audience, enabling more personalized and effective marketing and sales strategies. 3. Increased Productivity With more complete and accurate data at their fingertips, your sales and marketing teams can work more efficiently. They can focus their efforts on the most promising leads and opportunities rather than wasting time on outdated or incorrect information. Additionally, automated data enrichment can streamline processes, reducing the need for manual data entry and research. 4. Better Segmentation and Targeting Enriched customer data allows for more precise segmentation and targeted campaigns. By leveraging insights into customer demographics, behaviors, and preferences, you can create highly targeted messaging and offers that resonate with specific segments of your audience. This level of personalization can significantly improve conversion rates and customer engagement. 5. Compliance and Risk Mitigation Maintaining accurate and up-to-date customer data is a legal requirement in many industries. Automated Data Enrichment can ensure compliance by verifying and updating information regularly. Additionally, by identifying and addressing potential data quality issues, you can mitigate the risks associated with inaccurate or incomplete customer records. Automated Data Enrichment is a powerful tool for organizations looking to maximize the value of their CRM systems. By leveraging this technology, businesses can transform their customer data into a strategic asset, driving better decision-making, more effective marketing, and ultimately, increased revenue and customer loyalty. # # # Are you wondering if your CRM is doing all it was intended to do? Well, I have a new freebie, The Ultimate CRM Health Check, that will help you find out! With this tool, you’ll discover the areas you can improve and even the areas where you are doing great! Click the button below to download our free assessment!
By: Kathy Kent Toney, CEO & Founder of Kent Solutions In today's digital age, customers expect personalized experiences tailored to their unique preferences and needs. AI-powered personalization offers businesses a powerful tool to meet these expectations (I discussed this aspect of AI in last week's blog in case you missed it). However, embracing AI for your business raises critical privacy and ethical concerns. As companies race to implement AI solutions, they must tread carefully to ensure that customer trust is not compromised. Companies must take proactive steps to implement AI-powered personalization responsibly so that customer privacy is protected: 1. Transparency & Consent Companies should be fully transparent about collecting and using customer data for personalization purposes. Clear notices and opt-in/opt-out controls allow users to make informed decisions about what personal information they wish to share. Doing so respects individuals' privacy rights and builds trust in the brand. 2. Data Minimization Only data strictly necessary for the intended personalization use case should be collected and processed. Design for AI models should operate on anonymized or obscured datasets when possible to minimize privacy risk. This principle of data minimization helps reduce the potential for misuse or unauthorized access to sensitive customer information. 3. Rigorous Security Robust cybersecurity protocols, such as encryption, access controls, and monitoring, must safeguard any collected personal data against breaches or misuse. Conduct regular security audits to identify and address potential vulnerabilities proactively. A single data breach can shatter customer confidence and lead to severe legal and financial consequences. 4. Oversight While AI handles the heavy lifting, human oversight and the ability to manually review and adjust the system's decisions should always exist. Doing so allows nuanced ethical considerations to be applied, ensuring personalization remains fair, unbiased, and aligned with the company's values. 5. Privacy-by-Design Privacy principles like data minimization and user controls must be baked into personalization solutions from the ground up, not tacked on as an afterthought. Conduct privacy impact assessments to identify and mitigate risks throughout the development lifecycle. 6. Ethical AI Governance Clear policies and decision-making frameworks rooted in ethics should govern the development and deployment of any AI system. Businesses should consult AI ethics boards or advisors to ensure their personalization efforts adhere to industry best practices and societal norms. By taking a proactive stance on privacy and ethics, companies can reap the benefits of AI-driven personalization while cultivating customer trust and avoiding consequences like fines, backlash, or competitive disadvantages down the line. In the long run, responsible AI implementation will be a competitive differentiator. # # # Ready to experience the power of seamless AI-driven personalization within your CRM? Experience seamless AI-driven personalization with Workestrate's advanced CRM. Our platform integrates intelligent automation and much more to deliver exceptional customer experiences at scale. We also prioritize responsible AI guided by transparency and robust security. Download our One-Pager to explore how Workestrate's AI-driven capabilities can propel your business forward.
By: Kathy Kent Toney, CEO & Founder of Kent Solutions The typical business leader's inbox is a crowded, noisy place. Every morning, professionals worldwide are greeted by a deluge of promotional emails vying for their precious attention. Many are rapidly deleted or marked as spam without a second thought. So, how can businesses ensure their messaging resonates with audiences? The answer lies in the power of sophisticated automated email campaigns. By combining intelligent segmentation, behavior-based nurturing sequences, and seamless brand experiences, organizations can cut through the clutter and cultivate long-lasting customer relationships that drive sustainable growth. Let's explore the keys to mastering this marketing automation frontier. 1. Targeted Segmentation In this era of information overload, a one-size-fits-all email approach won't cut it. Effective automated campaigns leverage segmentation to deliver personalized content tailored to specific audience subgroups. Picture this: a fashion retailer sending trendy new arrivals to college-aged users while promoting timeless classics to an older demographic. Businesses can vastly improve engagement and conversion rates by dynamically populating emails with relevant products, offers, and messaging based on factors like age, location, and purchase history. 2. Nurturing Leads The sales journey is rarely a straight line. Automated nurture streams allow you to stay top-of-mind with prospective customers by delivering perfectly timed content based on their actions. Imagine a software company sending an introductory video to new signups, followed by customer stories highlighting key features. As contacts progress through the funnel, the emails adapt — consistently guiding them toward conversion without overwhelming their inboxes. 3. Customer Retention Acquiring new customers is costly, which makes retention a pivotal growth strategy. Automated campaigns focused on cross-selling, upselling, and win-back efforts can maximize customer lifetime value. For example, an online retailer could set up a sequence promoting frequently bought accessories after someone purchases a big-ticket item. A SaaS business might also make recovery efforts by offering incentives for past customers to reactivate their subscriptions. 4. Consistent Branding Behind every great automated campaign is meticulous attention to brand cohesion. By utilizing template builders and content libraries, marketing teams ensure that every email reinforces a unified look, voice, and value proposition. This professional polish inspires confidence in your company while making your messaging infinitely more memorable and recognizable to your audience. 5. Scalable Efficiency As any seasoned marketer knows, manual efforts simply don't scale. Automated campaigns enable businesses to broaden their reach exponentially without linearly increasing resource expenditures. Set it and virtually forget it — your sequences will run like a well-oiled machine while your team focuses on higher-level strategy and optimization. With creativity and an eye toward providing value, automated email campaigns empower organizations to engage their audiences like never before. Through more innovative segmentation, nurturing, retention, branding, and scalability, the possibilities for growth are endless. # # # Is your CRM up to snuff with the capability to run automated email campaigns? Or does the capability exist, but you're not sure how to use it? That's where we come in! Our ElevateCRM services can not only help you with developing automated campaigns, we can also optimize your CRM so that it performs at peak efficiency. If you'd like to learn more, click the button below for a FREE consultation!
By: Kathy Kent Toney, CEO & Founder How often have you collected a slew of business cards or contacts on your phone at a networking event, only to realize at a much later time that you never followed up with them? It's a common scenario that many of us can relate to. But fear not; there's a solution at hand! Enter automated follow-ups—the secret weapon for businesses looking to maintain consistent communication and engagement with prospects. In this blog post, let's dive deep into the world of automated follow-ups. In case you're not familiar with "automated follow-ups," here's a definition: Automated follow-ups are a series of pre-scheduled emails or messages sent to leads at predefined intervals or triggered by specific actions. These automated sequences nurture leads, provide valuable information, and guide prospects through the sales funnel. 1. Crafting Engaging Follow-Up Sequences Crafting engaging follow-up sequences that resonate with leads is crucial. Personalization is critical, tailoring messages to address individual needs, pain points, and interests. By leveraging data insights and segmentation, businesses can deliver relevant content that captures their audience's attention. 2. Leveraging Multi-Channel Engagement Diversifying communication channels beyond email can enhance the effectiveness of automated follow-ups. Incorporating social media interactions, SMS messages, or personalized video outreach adds variety and depth to follow-up sequences, increasing engagement and responsiveness. 3. Implementing Behavioral Triggers Behavioral triggers enable businesses to send automated follow-ups based on specific actions or engagement metrics. Leveraging behavioral data to identify opportunities for timely follow-ups, such as website visits, form submissions, or content downloads, is vital. By responding promptly to prospect actions, businesses can effectively stay top-of-mind and nurture leads. 4. Analyzing Performance Metrics Tracking and analyzing performance metrics is essential for optimizing automated follow-up sequences. Key metrics such as open rates, click-through rates, and conversion rates are monitored to assess the effectiveness of follow-up campaigns. By identifying trends and areas for improvement, businesses can refine their strategies and enhance engagement with leads. 5. Iterating and Refining Strategies Continuous iteration and refinement are crucial for maximizing the impact of automated follow-ups. Testing different messaging, timing, and frequency settings to identify the most effective approach for engaging leads yields better results. By leveraging A/B testing and performance data, businesses can iterate their strategies and adapt to evolving customer preferences. In conclusion, automated follow-ups are pivotal in sustaining lead relationships and driving long-term engagement. By understanding the fundamentals of automated follow-ups and implementing effective strategies, businesses can nurture leads effectively, build trust, and ultimately drive conversions. # # # If you're interested in using an automated follow-up system, you've come to the right place! Our affordable solution will help you increase engagement many times over your current rate. To learn more, let's chat! Click the button below to schedule an appointment.
By: Kathy Kent Toney, CEO & Founder, Kent Solutions Did you know that there is an incredible automation tool that is a game changer for helping marketers and salespeople spot and prioritize top-notch leads that are more likely to convert? It's lead scoring, and it's an excellent way for companies to turbocharge their lead qualification game and zero in on the prospects that count. If you're not familiar with lead scoring. Here's a definition: Lead scoring is a method used by businesses to rank and prioritize leads based on factors like demographics, behavior, and engagement. It helps identify the leads most likely to convert into customers, allowing companies to focus their sales and marketing efforts more effectively. 1. Harnessing the Power of Automation Lead scoring automation transforms how businesses evaluate leads. By leveraging sophisticated algorithms and predictive analytics, companies can assign scores to leads based on various criteria, such as demographics, engagement, and online behavior. This behind-the-scenes automation empowers businesses to make informed, data-backed decisions. It removes the ambiguity often associated with manual lead qualification and ensures that sales and marketing teams align in their approach. 2. Benefits of Automated Lead Scoring Automated lead scoring offers numerous advantages: Improved Lead Quality By accurately assessing lead quality, businesses can concentrate on leads with the highest likelihood of converting, leading to higher conversion rates and increased revenue. Enhanced Efficiency Automation streamlines the lead-scoring process, enabling businesses to handle large volumes of leads with minimal manual intervention. Doing so frees up time and resources for other strategic initiatives. Greater Sales and Marketing Alignment Automated lead scoring fosters collaboration between sales and marketing teams by providing a common framework for evaluating leads. This alignment ensures that both teams work towards the shared goal of driving revenue growth. 3. Implementing Best Practices To maximize automated lead-scoring effectiveness, businesses should follow the following best practices: Define Clear Scoring Criteria Establish transparent criteria for assigning lead scores, considering demographic and behavioral factors indicative of purchase intent. Regularly Refine Scoring Models Continuously evaluate and refine lead scoring models based on feedback from sales and marketing teams, as well as performance metrics such as conversion rates and sales velocity. Integrate with CRM Systems Integrate automated lead scoring systems with CRM platforms to ensure seamless data synchronization and enable real-time lead prioritization. In the end, automated lead scoring is a game-changer for businesses seeking to optimize their lead-generation efforts. By leveraging automation and data analytics, companies can more effectively identify and prioritize high-quality leads, ultimately driving revenue growth and long-term success. # # # Do you want to jump on the bandwagon if you're not using lead-scoring automation? That's a feature in our CRM. It has many other unique features:
If that sounds intriguing, schedule a FREE consultation with our team. We'd love to share our system's powerful features and how it can revolutionize your sales and marketing efforts! Click the button below to schedule your consultation.
By: Kathy Kent Toney, CEO & Founder of Kent Solutions In marketing, drip campaigns are powerful tools for nurturing leads and fostering meaningful engagement. These automated email sequences deliver targeted content to prospects over time, guiding them through the buyer's journey and keeping your brand top-of-mind. According to The Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads. That's why drip campaigns are indispensable for any business looking to maximize the effectiveness of their email marketing efforts. Here's what they can do for you: 1. Personalized Content Delivery Drip campaigns excel in delivering personalized content tailored to recipients' interests and behaviors. You ensure that emails resonate and drive higher engagement by segmenting your audience and crafting relevant messages for each segment. Dynamic content elements like personalized product recommendations or tailored offers can further enhance the effectiveness of your drip campaigns. 2. Timely Follow-Up and Nurturing Effective lead nurturing requires consistent communication and timely follow-up. Drip campaigns enable you to stay connected with prospects throughout their journey, delivering the right message at the right time. By automating follow-up emails based on specific triggers or actions the recipient takes, you can ensure that leads receive timely responses and relevant information, ultimately increasing the likelihood of conversion. 3. Lead Qualification and Segmentation Drip campaigns aid lead qualification and segmentation by monitoring recipient engagement and interactions. Insights gathered help segment the audience based on engagement level, allowing tailored messaging. High-engagement leads can be fast-tracked through the sales funnel, while others receive longer-term nurturing. 4. Relationship Building and Trust Establishment Building solid relationships with your audience is essential for long-term success. Drip campaigns provide an opportunity to consistently engage with prospects, gradually building rapport and trust over time. By delivering valuable content, addressing pain points, and providing solutions to their challenges, you can position your brand as a trusted advisor and industry authority, increasing the likelihood of conversion when the time is right. Best Practices Now that you know the benefits of drip campaigns, here are some ideas you can implement today to take your email marketing to the next level!
By integrating drip campaigns into your strategy and following these best practices, you can effectively engage your audience, nurture leads, and drive conversions. And who doesn't want that? # # # How would you like to have a listing of some of the best AI-based marketing tools in one document? Then, this your lucky day! So if you're ready to up your marketing game, download my new freebie, 10 Sales & Marketing Automation Tools for Small Businesses on a Budget! You'll learn what some of the best tools are out there that offer an affordable price tag.
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