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By: Kathy Kent Toney, CEO & Founder of Kent Business Solutions  Image by rawpexels.com on Freepik The importance of digital transformation grows with each passing day. Leaders who embrace digital technologies are realizing the value of transforming their businesses. A recent Gallup survey discovered that 60% of executives have line items in their budgets for purchasing virtual tools. And yet, many companies have been slow to embrace digital technologies, even though their use is trending upward. Just look at Blockbuster—their refusal to do so obviously didn’t end well! Their demise proves that embracing digital transformation is essential for businesses to survive, thrive, and grow. You certainly don’t want to miss the digital transformation boat! So, what sparks companies to start their digital technology journeys? Let’s see if you fall into one of these two categories: 1. A Company Wants to Solve a Problem How they do things may be archaic, costing them money or customers. Employees may be complaining about the course of doing business as well. Unfortunately, some are often overwhelmed by these problems, so innovation becomes a pipe dream. Many of these companies have many innovative ideas, but being mired in these problems has often outweighed the ability to implement them. When issues are taken care of first, employees can start implementing these ideas more often. 2. A Company Doesn't Necessarily Have a Problem—They Want to Get Better They may be unsure how to proceed or search for outside help within a price point they can afford. It may be a complicated conversation for many of them to start with consultants—it may not come easy admitting they don’t have the answers to their challenges. Ultimately, there are great opportunities for the business and the consultant to achieve great results together. Here are some additional insights: Business Stakeholders Knowing everything is impossible in our quickly changing world; however, when business stakeholders can accept this fact, it is key in helping organizations ensure significant growth. Organizations can gain exponential understanding and value by seeking help or insight through consultants who are experts in their field. Also, many companies may stop innovating due to uncertainty because it's human nature to relish solid parameters. However, keeping an open mind amid unknowns is essential to keep innovating. Consultants For the consultant, it’s an opportunity to have honest conversations with prospective and current clients while outlining what’s possible. Organizations benefit from having another set of eyes from outside the business to look at their operations. The consultants ’ diverse experience allows them to quickly diagnose, suggest, and open opportunities for firms. Doing so can cause a positive trickle-down effect on their customers and, ultimately, the bottom line. What organization wouldn’t want that? # # # Speaking of innovation, wouldn't it be nice to have a solution that seamlessly helps you never fail to follow up with new prospects after you first meet them? I don't know about you, but it's sometimes been a challenge to consistently follow through on reconnecting with new contacts or leads after meeting them. If that sounds like you, I would love to discuss an innovative solution to help you seamlessly turn conversations into customers through consistent follow-up actions. Click the button below to schedule a quick 15-minute call!
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